Apply BING key at a global level

Hi,
We recently installed the BING Maps api patch to ArcMap 10.1 so that our users could access the BING imagery. We run a Windows terminal server and found that if the admin runs the SetBingKey.exe and puts in a valid key it only applies to them. Other users also need to run the executable. Since we have a lot of users on our TS is there a way to set the key globally so that it is applied to every user?

I had a search through the registry and couldn't find anything related to ArcMap and BING Keys.